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Mumbai-based Homegrown Whiskey brand ie. WESTERN CHOICE& JACKSON BLACK that offers you a taste of Europe.

Founder(s) Birendrra Yadav
Date of Establishment 02nd April 2020
Industrial Sector Food and Beverages
Headquarter Maharashtra
Presence PAN India
Awards and Recognition --

The Indian liquor sector is one of the most flourishing in the world, and alcoholic beverage demand is increasing in India. The design of liquor marketed in India is magnificent, and demand amongst the wealthier Indians is growing. India is one of the most important markets for increased alcohol use, which is growing at a healthy rate. And the most affluent sector of society is driving the market for branded liquor, with brands like WESTERN CHOICE and JACKSON BLACK, a SAMVID GROUP liquor brand, rising in popularity.

Reeling back and watching the steps of Samvid, we’d witness that they are the jack of diverse trade, why you ask?

They have laid down a strong base in Fashion and apparel, Real Estate, now they have also expanded towards empowering the market of Liquor Production and marketing and distribution.

Their main team comprises of experienced and extremely skilled professionals from FMCG and alcoholic beverages industries who have profuse experience in reputed companies, which are, Bacardi, United Breweries, Jagatjit Industries Tilaknar Industries, etc.

The USP of their brand or something that unique in their brand which distinguishes them from others is the quality of products that are built on a long-term heritage.

Next in order is their other brand which is “WESTERN CHOICE” which has been tagged as the pride of the regular Whisky section with a harmony of colour, flavour, and obviously, taste, which is prepared specially for people who believe in having a refined taste, why is it so? Because it is a perfectly balanced mixture of potency and smoothness to relish in.

Mr. Birendra Yadav, the company’s founder, takes pride in proclaiming they are manufacturer and producer of the brand, rightly so, after all, it is a spectacular blend of Indian grain spirit and imported scotch malts which made JACKSON BLACK a luxurious and premium segment liquor offered to its customers.

Manufactured in India, their presence is known and echoed in states such as Maharashtra, Goa, Karnataka, Jharkhand, and Uttar Pradesh, now aiming at expanding and offering their products in the global markets as well.

The SAMVID GROUP is an enthusiast of spirits along with having outstanding man experience based out of Mumbai, Maharashtra. Extremely proud of their products due to the ingredients used which originated in India with a blend from overseas which brings out the best flavours which eventually leads up to giving it a unique quality. The unique quality and stunning attributes of their luxurious products prove their dedication towards the exceptional art of manufacturing one of the finest and most refined alcoholic beverages.

The rapidly growing middle which can now afford premium and above estimates about 150 million. 17 million people will be coming under India’s legal drinking age annually in the next three to five years.

India is a very strategic market and there’s no doubt about it. The adult and young customers are now increasingly willing to experience more premium brands which is due to the urbanization of tier II and tier III cities as well as the digital revolution which is accelerating, and improving the methods to reach the potential and the existing customers who come under various age brackets which mainly consists of the young and adult customers.

Based on the report, the Indian alcohol market is estimated and expected to rise as a CAGR of 8.8% along with a touch of 16.8 billion litres of consumption by 2022! The Indian Whisky market stands as evidence of the fact that it touched the mark of 1.35 billion litres in 2020. It is also expected to reach 2.82 billion litres in 2026 at a CAGR of 17%

India being the third-largest globally gives the immense potential for the growth of Samvid.

The SAMVID GROUP is preparing to launch its liquor brand through their franchise model in 5 to 6 states in the coming year, with exciting opportunities for determined entrepreneurs to join them on its journey. The franchisee will have access to a wide range of products, as well as an advantage in specific tier cities and the solid backing of their expertise in offering training, promotional, and marketing support to operate and manage a successful business.




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