| Founder(s) | Birendrra Yadav |
| Date of Establishment | 02nd April 2020 |
| Industrial Sector | Food and Beverages |
| Headquarter | Maharashtra |
| Presence | PAN India |
| Awards and Recognition | -- |
The Indian liquor sector
is one of the most flourishing in the world, and alcoholic beverage demand is
increasing in India. The design of liquor marketed in India is magnificent, and
demand amongst the wealthier Indians is growing. India is one of the most
important markets for increased alcohol use, which is growing at a healthy
rate. And the most affluent sector of society is driving the market for branded
liquor, with brands like WESTERN CHOICE and JACKSON BLACK, a SAMVID GROUP
liquor brand, rising in popularity.
Reeling back and watching
the steps of Samvid, we’d witness that they are the jack of diverse trade, why
you ask?
They have laid down a
strong base in Fashion and apparel, Real Estate, now they have also expanded
towards empowering the market of Liquor Production and marketing and
distribution.
Their main team comprises
of experienced and extremely skilled professionals from FMCG and alcoholic
beverages industries who have profuse experience in reputed companies, which
are, Bacardi, United Breweries, Jagatjit Industries Tilaknar Industries, etc.
The USP of their brand or
something that unique in their brand which distinguishes them from others is
the quality of products that are built on a long-term heritage.
Next in order is their
other brand which is “WESTERN CHOICE” which has been tagged as the pride of the
regular Whisky section with a harmony of colour, flavour, and obviously, taste,
which is prepared specially for people who believe in having a refined taste,
why is it so? Because it is a perfectly balanced mixture of potency and
smoothness to relish in.
Mr. Birendra Yadav, the
company’s founder, takes pride in proclaiming they are manufacturer and
producer of the brand, rightly so, after all, it is a spectacular blend of
Indian grain spirit and imported scotch malts which made JACKSON BLACK a
luxurious and premium segment liquor offered to its customers.
Manufactured in India,
their presence is known and echoed in states such as Maharashtra, Goa,
Karnataka, Jharkhand, and Uttar Pradesh, now aiming at expanding and offering
their products in the global markets as well.
The SAMVID GROUP is an
enthusiast of spirits along with having outstanding man experience based out of
Mumbai, Maharashtra. Extremely proud of their products due to the ingredients
used which originated in India with a blend from overseas which brings out the
best flavours which eventually leads up to giving it a unique quality. The
unique quality and stunning attributes of their luxurious products prove their
dedication towards the exceptional art of manufacturing one of the finest and
most refined alcoholic beverages.
The rapidly growing
middle which can now afford premium and above estimates about 150 million. 17
million people will be coming under India’s legal drinking age annually in the
next three to five years.
India is a very strategic
market and there’s no doubt about it. The adult and young customers are now
increasingly willing to experience more premium brands which is due to the
urbanization of tier II and tier III cities as well as the digital revolution
which is accelerating, and improving the methods to reach the potential and the
existing customers who come under various age brackets which mainly consists of
the young and adult customers.
Based on the report, the
Indian alcohol market is estimated and expected to rise as a CAGR of 8.8% along
with a touch of 16.8 billion litres of consumption by 2022! The Indian Whisky
market stands as evidence of the fact that it touched the mark of 1.35 billion
litres in 2020. It is also expected to reach 2.82 billion litres in 2026 at a
CAGR of 17%
India being the
third-largest globally gives the immense potential for the growth of Samvid.
The SAMVID GROUP is
preparing to launch its liquor brand through their franchise model in
5 to 6 states in the coming year, with exciting opportunities for determined
entrepreneurs to join them on its journey. The franchisee will have access to a
wide range of products, as well as an advantage in specific tier cities and the
solid backing of their expertise in offering training, promotional, and
marketing support to operate and manage a successful business.
